Case Study: Maverick International Schools of Education

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The Client

International schools in Malaysia are often renowned and associated with globally recognised academic curriculum such as the International Baccalaureate (IB), Cambridge International Examinations (CIE) and more. These are popular syllabus choices among parents to enrol their children into English-speaking countries such as the US, UK and Australia for further studies. 

Our client, Maverick International School, provides affordable Cambridge schooling (IGCSE) from age 12 to 17. Currently serving up to 1,000 students over the last decade, they strive to deliver not only academic excellence but also essential soft skills to raise future-ready professionals. As 91% of parents factor in extra-curricular activities into their choice of school for their children, Maverick International School also ensures that each student takes part in outdoor activities regularly for an overall academic experience.

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The Challenge

Education of the next generation is vital, and the demand for international schools has been growing. The number of students in international schools in Malaysia has risen 67% within the last decade, with 111,185 students registered as of 2025. Currently, there are over 180 international schools established in Malaysia, raising the saturation point in the market. 

International schools rely on positive word of mouth alongside strong digital exposure to stay competitive. However, most institutions do not have (or lack) a dedicated in-house marketing team, with a majority of institutions preferring to outsource digital marketing and productions to external agencies. Maverick International School had shared with us that they struggle with limited resources and are topped with a multitude of responsibilities that limit them from telling their school’s story. Thus, Pixel Pictures Production comes into play to unfold what Maverick International School has to offer for not only students, but for prospecting parents.

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Our Approach

As our client’s one-stop solution, we offer comprehensive production coverage with every detail accounted for. The team from Pixel Pictures Production maximises each playground given, proactively advising the best opportunities identified in any setting, taking advantage to create powerful storytelling tools that can be used for admissions, branding, and community engagement.

Our full-spectrum production covered the necessary year-long activities that the school ran such as Sports Day, Graduation Gala, Graduation Portraiture, Company Trip, and Staff Award Dinner. With the recurring trust in each project, we build and streamline workflows for Maverick International School, making it more accessible for them to run events and activities with a dedicated production vendor – us! This allowed us to apply three important aspects for a brand across the digital stream: efficiency, consistency and authenticity.

In Pixel Pictures Production, our utmost priority is to provide solutions that best fit our clients’ particular requirements. Starting with our customised pitch that is crafted to align with Maverick International School’s goals and creative directions, our production strategy was followed by a proposal plan which consists of guidelines, storyboard, risk assessment, on location scouting which followed the production in place.

As a production team that prioritises customer satisfaction, our team ensured timely responses for smooth communication between teams. Constructive feedback is always taken into account in our work, especially after the media is ready from the commencement of production. 

Our production services extend beyond photos and production videos for Maverick International School. Additionally, our services include backup storage to keep important assets easily accessible whenever needed. For convenience, we also deliver the hard drives containing all digital media files from the production, directly to our client.  

After multiple engagements with Maverick International School, we’ve grown to understand their unique requirements intuitively. It allowed us to anticipate their needs ahead of time, whilst approaching it with different strategies to level up each production strategy. With this established synergy from the team, it becomes seamless for them to engage a vendor they fully trust – one that not only understands their vision but consistently delivers work they believe in.

As a result of our engagement, Maverick International School had gained valuable assets that could be used for various strategic initiatives and communications. It is not only useful for them to build a consistent brand profile or for admissions outreach, but also useful in building a lasting and engaging relationship with parents, teachers and students. These improvements foster trust and loyalty within the school community, ensuring that stakeholders feel connected, informed, and proud to be part of the Maverick journey.

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What Our Clients Say

“Thank you so much for all your dedication and hard work. Thank you also for being so patient with us throughout the trip. I am glad and thankful to S**** for recommending you guys to us a few years ago. You’re an extremely wonderful crew and may you prosper to greater heights.”

- Sangeetha of Maverick International School

“Thanks Kelvin! Appreciate it. Thanks for going all out to take the best pics for us!”

- Staff of Maverick International School